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New Horizons in Arts, Heritage, Nonprofit and Social Marketing (Key Issues in Marketing Management) From Routledge
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- Sales Rank: #10934772 in Books
- Published on: 2012-05-04
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.00" w x .75" l, 1.10 pounds
- Binding: Hardcover
- 200 pages
About the Author
Roger Bennett is a professor of marketing and the director of the Centre for Research in Marketing at London Metropolitan Business School, UK.
Finola Kerrigan is a lecturer in marketing at King’s College London, UK. She has published her work on arts marketing in a number of journals and scholarly books. She is chair of the Academy of Marketing’s Arts, Heritage, Nonprofit and Social Marketing Special Interest Group.
Daragh O’Reilly is a lecturer in marketing at the University of Sheffield’s Management School, in the UK. His work has appeared in a wide range of academic journals including the Journal of Marketing Management and Marketing Theory.
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