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The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore, by Michele Wucker
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The #1 English-language bestseller in China - the book that is shaping China's planning and policy for the future.
A "gray rhino" is a highly probable, high impact yet neglected threat: kin to both the elephant in the room and the improbable and unforeseeable black swan. Gray rhinos are not random surprises, but occur after a series of warnings and visible evidence. The bursting of the housing bubble in 2008, the devastating aftermath of Hurricane Katrina and other natural disasters, the new digital technologies that upended the media world, the fall of the Soviet Union...all were evident well in advance.
Why do leaders and decision makers keep failing to address obvious dangers before they spiral out of control? Drawing on her extensive background in policy formation and crisis management, as well as in-depth interviews with leaders from around the world, Michele Wucker shows in The Gray Rhino how to recognize and strategically counter looming high impact threats. Filled with persuasive stories, real-world examples, and practical advice, The Gray Rhino is essential reading for managers, investors, planners, policy makers, and anyone who wants to understand how to profit by avoiding getting trampled.
Product details
Hardcover: 304 pages
Publisher: St. Martin's Press (April 5, 2016)
Language: English
ISBN-10: 125005382X
ISBN-13: 978-1250053824
Product Dimensions:
6.4 x 1.2 x 9.7 inches
Shipping Weight: 15.2 ounces (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
40 customer reviews
Amazon Best Sellers Rank:
#151,539 in Books (See Top 100 in Books)
At its most basic level, The Gray Rhino explores “highly probably, high-impact, yet neglected threats.†Masterfully weaving together real world examples and interviews with behavioral economic theory, Wucker explores how we, again and again, fail to act in situations involving obvious (and probable) dangers.Taken as a whole, however, this book is really an instructional manual for how leaders at every level can make better decisions—the kind of decisions that produce positive and sustainable outcomes in the long run. Chapters 5-9, in particular, focus on what actions we can take to recognize and accurately evaluate risks, and to effectively address them before they become newspaper headlines (think: data theft, collapsed bridges, and the global financial system…).The text is also unpretentious and easy to read, and Wucker’s conversational tone and style makes even the most complex ideas easily comprehensible, and interesting to read about. Also, readers who are pressed for time will appreciate the “Chapter Takeaways†at the end of the main chapters (These nuggets alone would provide a solid framework for an MBA-level course at a top university…)All in all, this is a smart book that’s a quick and interesting read, and that will actually help you to make better decisions. Definitely adding this one to my collection of high quality leadership resources.
This well-researched book made me aware of the world around me on so many dimensions. It is a business book with compelling stories and facts, admonishing readers (with a positive tone) to better see and manage the macro and micro dangers around them.The Gray Rhino, a unique species of rhino created for this book, is a powerful metaphor for our life’s decisions in the face of obvious threats. The image of a two-ton animal about to charge at me was enough to take note of Michele Wucker’s experiences, stories, and analogies.The framework, influenced by Elizabth Kubler Ross’s five stages of grief, outlines the stages of response to a threat from a Gray Rhino: denial, muddling, diagnosis/bargaining, panic, and action/trampling. The author does an artful job sharing stories about business, weather, the economy, aging infrastructure, and health scares, among others.While examples like climate change, the global financial crisis, and recurring cyber security threats demonstrated the downside of denial, I quickly saw broader applications for the model. Career choice and career management, for example, are riddled with denial and muddling (kicking the can down the road). Just like the stories about collapsed bridges and data hacking of companies like Sony, there is the parallel story for individuals who ignore the debilitating effects of staying at the wrong job.With a starting point of situational awareness, the model is an effective analysis of how to identify a looming problem, while offering concrete suggestions to take action.
Wow, is this book ever relevant and timely. Wucker takes us on a tour of metaphorical gray rhinos - highly probable, high-impact threats that we would all much rather ignore. Having read the book, I see them everywhere. Yet the message is ultimately one of optimism. Wucker presents a plan for recognizing and avoiding the many gray rhinos threatening us on a global level, in business, and even our personal lives. Let's get this message out, and learn to be rhino spotters.
The clearest wake up call I've read. From my perspective this is a must read for Americans who care.
Wucker has done her homework! The Gray Rhino is full of examples, case studies and stories of "dangers ignored." But beyond that, it includes smart and tangible advice on how to stop ignoring and start facing the dangers we avoid. I particularly liked the ideas on "muddling." That section reminded me that not only are rhinos gray, but so is life. Facing danger and possible trouble won't make everything perfect. Nothing does. But reducing denial and avoidance leads to fewer disasters, better collective outcomes, and a better life. Who doesn't want that? Read, reflect on and practice this book.
Has good data. I thought it would be more of a "page-turner" but for me it wasn't. I'm keeping it to refer back to some points.
Ordered for a friend. All I know is that she's been reading and enjoying it.
Like it as a reminder of risk when one feel optimistic of business opportunity.
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