Ebook Download Trade Promotion Strategies: Best Practices (The International Business Collection) By Claude Cellich
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Trade Promotion Strategies: Best Practices (The International Business Collection) By Claude Cellich
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- Sales Rank: #2676059 in eBooks
- Published on: 2012-01-13
- Released on: 2012-01-13
- Format: Kindle eBook
About the Author
Claude Cellich is vice president of external relations at the International University in Geneva, Switzerland and a professor of cross-cultural business negotiations. Prior to joining academia, he held diplomatic positions with the International Trade Centre (ITC), a joint agency of the United Nations and the World Trade Organization (WTO), where he spent several years in India managing export promotion projects. Michel Borgeon Geneva, Switzerland; professor of International Relations and Trade Promotion; International University in Geneva.
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